Capita unifies enforcement divisions
Capita is a multinational company with a diverse portfolio of divisions. Over the past decade, Capita’s enforcement divisions have grown and evolved in different markets.
Capita realised the importance of uniting its enforcement divisions under a common brand to improve brand recognition and collaboration and reflect its industry-leading status.
Our logo features three lines and is inspired by the Enso symbol. This symbolises the process, with each line representing the client, customer, and the enforcement division. Together, they work towards a successful resolution.
Each enforcement division follows a consistent process that prioritises the client and customer; this is Ethical Enforcement. People are at the heart of the business, and we represent this through illustrations and people photography.
The photography style is positive and authentic, showcasing customers and clients actively engaging in the process. Customers and client wear clothing that reflects the brand's colours.
The illustration style employs a single unbroken line to symbolise the journey towards resolution.
After the success of this launch, we were tasked with creating a group brand for the enforcement divisions, Omexus group.
