Eurodontics, a leading dental appliance supplier, is committed to sourcing and bringing cutting-edge technologies to the UK. Our task was to ensure that the Eurodontics brand reflects the same level of innovation and leadership as the brands and products they sell.
At the heart of the new brand are the values which have grown the business: excellent service, innovative products and happy dental practitioners; we put this at the centre of the brand and call this ethos Making Smiles.
Making Smiles comes to life through playful brand images and a distinctive colour palette.
The new logo was first designed for social media and online applications. The new logo making use of the letter e, represents the global nature of the products and can also be interpreted as a smile.
Our development of the brand has not only made it easier to use by the in-house team, but has also significantly enhanced Eurodontics' online presence. This has led to increased activity online, greater brand recognition, and an uplift in social media interactions and sales.