Freddie Flintoff Collection

Andrew ‘Freddie’ Flintoff, MBE, is a British cricketing icon, and host of Top Gear, with an active social media following exceeding 3 million! Freddie partnered with Regatta, Great Outdoors, to launch their first male celebrity range.

This celebrity partnership follows the success of the celebrity brands previously created for Kimberly Walsh and Rochelle Humes.

The logo embodies Freddie’s casual style and friendly personality and includes elements of an illustrative signature style. The logo is designed to work over a range of fabrics, print process and web and social media.

Spring-Summer Collection

The Spring-Summer collection whisks us away to the British seaside, where Freddie encounters a range of nostalgically amusing situations. These scenarios complement Freddie’s relaxed humour.

We created an advertising campaign, lookbook and the photoshoot props to showcase these seaside antics and introduce the Spring-Summer collection.

Autumn-Winter Collection

James Bond sets the mood as Freddie embarks on a mission to capture the essence of Autumn-Winter. The collection has a premium feel, offering smart casual attire with a sophisticated twist, making use of layers like knitwear and polo necks.

The classic designs feature rich tones and meticulously crafted layouts, ensuring that the collection is licensed to thrill.