Your Line of Work, the go to resource for the workwear sector
At over 400 pages, Regatta Professional range brochure is the go-to print and online resource for the workwear sector. The Your Line of Work campaign is also carried across social media and the retail website.
This design takes a fresh look at workwear by breaking away from the usual clichés and ditching the usual images of greasy or dirty clothing. This practical clothing is designed for both the workday and after-hours! The campaign showcases strong model poses paired with high contrast and dynamic typography to signal durability and a leisure vibe.
The campaign extended to trade press and outdoor advertising.
