Each day, the NHS has over 1.7 million interactions with patients. High-quality food is essential for their recovery. NHS Chef was created to raise standards and awareness of dietary requirements, all within a budget.
Each year the NHS Chef competition features regional heats across the UK, where chefs showcase their menus.
We developed a visual device featuring the shapes of catering equipment designed to appeal to the catering industry. These were created in gold to represent the celebration and the pinnacle of achievement. Together, they formed a rosette-inspired logo, which is widely recognised in the industry as a symbol of excellence.
Finalists participated in a three-day mentoring event designed to refine skills and share knowledge, culminating in an awards ceremony where Prue Leith delivered a keynote speech.
The Chefs Table Ministerial Event at the House of Commons highlighted innovation and dedication and emphasised the importance of quality food in healthcare.
The event materials, including the annual programme, are prestigious and celebratory. The programme also featured recipes from regional winners that could be shared among industry professionals.