Rochelle Humes, My Style
Rochelle gained fame as a singer in the successful girl group The Saturdays. A successful TV presenter, she has also hosted ITV’s This Morning and BBC One’s music quiz show, The Hit List.
This celebrity partnership follows the success of the celebrity brands previously created for Kimberly Walsh and Freddie Flintoff.
Autumn-Winter
The brand embodies the essence of a luxury fashion house: elegant and sophisticated, with an enduring style. This is combined with fresh energy inspired by Rochelle's time in the girl group, The Saturdays.
A distinctive typeface was chosen, and OC was combined to create a monogram. The Autumn-Winter campaign features a rich and deep colour palette with gold accents inspired by the collection.
Spring-Summer
The Spring-Summer collection showcases outdoor-inspired tones, a timeless logo, and a sophisticated lookbook. In place of the evening city colours from the Autumn-winter collection, classic shades are introduced to evoke a sense of nature. The campaign emphasises softer hues drawn from summer coastal strolls.
Lookbook
The logo features interlocking OC shapes that create dynamic forms for the studio shoot. The classic typography and editorial design highlight the collection, while muted tones add to the sophisticated feel.
